Companies and brands are constantly seeking new ways to grab consumers’ attention in both the on and offline space. Several years back, ad agencies began to promote the use of “mini sites.” Many of these sites play off of some form of entertainment, humor, game experience or other form of interactive marketing. Below are some interesting ones that have gone outside the box from most traditional ad campaigns.
SatanHatesLife.com is quite the unique mini-site. Lifechurch.tv did an excellent job promoting one of their series with an original title and marketing campaign. But they didn’t just stop there…the complemented the site with a set of several billboards that went up around the town. Eye-catching to say the least! I give them an A+ for a viral campaign on this one. Read the rest of this entry »
So if you haven’t had a chance to check out the Microsoft Surface yet…then you definitely need to! Above is a video of one of the demonstrations…interesting to say the least. The future of user interfaces seems to be blurring the lines between technology and the human body. You can also view more clips of the Surface as well as find out further info by clicking HERE.
By Micah Davis
In 1501, the Arte della Lana commissioned Michelangelo to create the now famous statue of David. About 40 years earlier, another sculptor by the name of Agostino di Duccio had tried to sculpt the same object but to no avail. When Michelangelo was given the task, he was also given the same block of marble that Agostino had worked on those many years ago. The story is told that every day for 3 months, the 26 year old Michelangelo stood and stared at the marble block. He would leave at the end of the workday and return the following morning, repeating the routine to the great puzzlement of onlookers.
“What are you doing?” someone asked. “I’m working,” the master sculptor replied. Read the rest of this entry »
…settle. Yep, to S-E-T-T-L-E. It’s not
to quit, to give up or to cave in…for even each of those require some degree of resistance in the form of an inner disappointment or feeling of defeat. Yet to settle, one must only choose to do what’s comfortable, easy and acceptable…all while still being able to “justify” to oneself that the task at hand is still being pursued. Here’s how dictionary.com describes the word: settle: to accept in spite of incomplete satisfaction. Read the rest of this entry »
IDEAS…whew, I love ’em! Why? Hmmm…to me, it’s what they embody….it’s the excitement of that initial “thought” from which they’re sparked…it’s problem solving in motion…it’s the people behind them who envision innovation where others see only what “is”…it’s (insert 50 other rants here!)…I could go on and on. Well without further adieu, let’s check out this week’s ideas in the ongoing series of “The Latest and Greatest.”
“As much choice as there may be in the cereal aisle, nothing beats made-to-order, especially if you can mix and match 70 different ingredients. Which is what Mymueslioffers through its online cereal store.
Using a simple and user-friendly interface, customers build their own personal muesli. First, they pick a foundation (oats and other grains), then add fruits, nuts and seeds, and finally extras like organic gummi bears and alfalfa. Prices and quantities are tallied along the way (60 eurocents for 30 grams of chopped almonds, 40 cents for 45 grams of dried apricots, etc), and a 575 gram pack costs around EUR 5-9, depending on which ingredients are used. Shipping is extra.
Customers can name their mix, which is also assigned an ID that’s printed on the muesli box. This makes it super easy to reorder a specific mix, or recommend it to friends. Those who aren’t feeling creative can order one of the German start-up’s personal favourites, like tropical Copacabana Days, or Alte Freunde, a choc and nuts mix. Mymuesli only uses organic ingredients (which helps explain the hefty price tag), and offers exotic fruits like goji berries and sour cherries to spruce up the most important meal of the day. ”
(((((((( check out some more cool ideas )))))))) Read the rest of this entry »
“Big does not equal great and great does not equal big.” – Bo Burlingham
There’s a common misconception that greatness is proportional to size. But this statement couldn’t be further from the truth…history has proven this. Entrepreneurs, managers and leaders often fall prey to this “growth trap.” After all…growth sounds enticing. Who doesn’t want to be BIG?
But at the expense of being great? Definitely not worth it! Perhaps we should think about it like this…“First, we must be best…then, we will be first.” Read the rest of this entry »
“One man gives freely and gains even more…another withholds unduly yet comes to poverty.” – Proverb
12.18, 21.00 and 1.39. What do these 3 numbers have in common? They are each the NET PROFIT figures for Wal-Mart, GE and Nike, respectively. Each represents what drives corporate board rooms, spurs economic growth and is the essence of business. Yet how does the pursuit of profit fit into the larger picture of society and mankind?
Profit – Purpose = Pointless
Is there such a thing as enough? When does the next “Nth” thousand or million or whatever seem meaningless and void of a greater good? Well, I believe that we’re about to see an evolution in business…or should I rather say a reversion to an “old” principle? Let me explain… Read the rest of this entry »
“Today was once the future from which you expected so much in the past.” – John Mason
There is no time like the present. There couldn’t be a better opportunity than what today holds. None of us are promised tomorrow. Sometimes, it can be easy to overlook many days in anticipation of some other upcoming event, goal, milestone, etc…
Ever viewed life as “I’m at point A trying to get to point B” approach in this thing called life? Yep…been there, done that. BUT if we go about each day living in that fashion…we will severely miss out on the greatest part of all…the process. Read the rest of this entry »
“Floods and Rivers are both bodies of water. Floods damage…Rivers are useful in many ways. The difference? Focus. Leaders must channel people, time and money toward one focused vision.”
The above is a passage from “Habitudes,” a book by Dr. Tim Elmore. Tim makes an excellent point regarding a common myth in both leadership and the marketplace. A bigger manufacturing plant, more employees, a larger infrastructure, extra management…all are signs of growth…right? But does growth = progress? What about profits? Or how about rapport? Read the rest of this entry »