Archive for the ‘marketing’ Category

Snapshots of a Startup: The Lowest Common Denominator
July 10, 2007

 

In the continuation of the Snapshots of a Startup series, I’ve making an effort to simply share some of the lessons/principles/concepts that I’m learning throughout the course of working on my first major startup. Well…it’s been a while now…and I’ve had this idea brewing in my head for quite some time. I’m thankful to have had the opportunity to both meet and become friends with many successful entrepreneurs, businessmen and social influencers. Each person has had some great nuggets of insight to share…yet in the experiences of each lies one thread, one reoccurring theme, one common denominator. (more…)

Creativity with Constraints
June 14, 2007

https://i0.wp.com/newyork.corante.com/archives/NYT%20Year%20in%20Ideas.jpg

First off, I’d like to mention that one of my best friends and co-founder, Chris Capehart, has recently launched his new blog appropriately titled “The Different Ink.” Chris is one of the most passionate people that I know with a genuine care for relationships and appetite for success. I highly recommend that you check out his blog…I know that I’m looking forward to some more posts (Chris…*hint, hint*). And now we’ll be moving along to what’s been on my mind…

Stuck…ever been there? Ever felt it? Well if you’re human like the rest of us, then the chances are that you have been. But breaking through mental barriers and life’s challenges can be accomplished easier with some tools at hand. So when it comes to being creative, I generally like to try 2 different approaches. The 1st of which is to ask the BIG question of…”What if?” Simple…you bet, but powerful when uttered with intent. I’m actually not going to dive into this direction as Chris has actually just written about the subject here.

Now this next approach seems to be neglected and underutilized a little more often than not. (more…)

SITES *mini* SITES
June 8, 2007

 

Companies and brands are constantly seeking new ways to grab consumers’ attention in both the on and offline space.  Several years back, ad agencies began to promote the use of “mini sites.”  Many of these sites play off of some form of entertainment, humor, game experience or other form of interactive marketing.  Below are some interesting ones that have gone outside the box from most traditional ad campaigns.

SatanHatesLife.com is quite the unique mini-site.  Lifechurch.tv did an excellent job promoting one of their series with an original title and marketing campaign.  But they didn’t just stop there…the complemented the site with a set of several billboards that went up around the town.  Eye-catching to say the least!  I give them an A+ for a viral campaign on this one. (more…)