Companies and brands are constantly seeking new ways to grab consumers’ attention in both the on and offline space. Several years back, ad agencies began to promote the use of “mini sites.” Many of these sites play off of some form of entertainment, humor, game experience or other form of interactive marketing. Below are some interesting ones that have gone outside the box from most traditional ad campaigns.
SatanHatesLife.com is quite the unique mini-site. Lifechurch.tv did an excellent job promoting one of their series with an original title and marketing campaign. But they didn’t just stop there…the complemented the site with a set of several billboards that went up around the town. Eye-catching to say the least! I give them an A+ for a viral campaign on this one. (more…)