IDEAS…whew, I love ’em! Why? Hmmm…to me, it’s what they embody….it’s the excitement of that initial “thought” from which they’re sparked…it’s problem solving in motion…it’s the people behind them who envision innovation where others see only what “is”…it’s (insert 50 other rants here!)…I could go on and on. Well without further adieu, let’s check out this week’s ideas in the ongoing series of “The Latest and Greatest.”
“As much choice as there may be in the cereal aisle, nothing beats made-to-order, especially if you can mix and match 70 different ingredients. Which is what Mymueslioffers through its online cereal store.
Using a simple and user-friendly interface, customers build their own personal muesli. First, they pick a foundation (oats and other grains), then add fruits, nuts and seeds, and finally extras like organic gummi bears and alfalfa. Prices and quantities are tallied along the way (60 eurocents for 30 grams of chopped almonds, 40 cents for 45 grams of dried apricots, etc), and a 575 gram pack costs around EUR 5-9, depending on which ingredients are used. Shipping is extra.
Customers can name their mix, which is also assigned an ID that’s printed on the muesli box. This makes it super easy to reorder a specific mix, or recommend it to friends. Those who aren’t feeling creative can order one of the German start-up’s personal favourites, like tropical Copacabana Days, or Alte Freunde, a choc and nuts mix. Mymuesli only uses organic ingredients (which helps explain the hefty price tag), and offers exotic fruits like goji berries and sour cherries to spruce up the most important meal of the day. ”
(((((((( check out some more cool ideas )))))))) (more…)